Eos Lip Balm

The thing I don't understand about this lip balm, is why does it gotta be so damn expensive?! I mean, I'm in the store, and there's all the little lip balms, and there's Chapstick, for $1.99, and Burt's Bees for $3.00, and then there's damn Eos, for $6.99?? Like, what makes you so special? Why am I paying close to $10 dollars for you? Is it because you are a circle? No. I will take my perfectly fine Chapstick and my lips will not suffer. A-Thank-you-very-much. And why do they make those things circles anyway?